The Zogix concept was born during the summer of 2005. Spotting the growing hype around open innovation and based on our collective experience of new product development, product strategy and managing research and development departments, we pulled together our initial thinking for a network of new product development professionals, research and development scientists and consumers of products. Having developed the basic business concept we tested it with target customers and potential investors and received a positive response. Based on this, we developed the detailed business case then set about the task of developing the product and building the business.
We set ourselves the challenging target of developing the product and launching the business in 3 months!
The past 3 months have been a phenomenal ride and the lessons learned invaluable. More on these to follow soon...
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